Master Performance Marketing: Your Complete Learning Index

Welcome to the ultimate destination for mastering Performance Marketing — a space designed to turn curiosity into clarity and beginners into confident digital marketers. This blog acts as your interactive course index, giving you chapter-wise access to every concept, strategy, and framework you need to excel in today’s data-driven marketing world.

Performance Marketing: A Beginner’s Guide-

Looking for the best performance marketing course in India, or searching for the best performance marketing course online that actually helps you grow? You’re in the right place. This index-based blog is your complete gateway to understanding performance marketing from scratch — with every module organized clearly and supported by free downloadable PDFs, making it feel like the best performance marketing course free you’ll ever take.

Whether you’re exploring how to get started with performance marketing, seeking best digital marketing tips, or wanting to learn how to get better at performance marketing, this guide brings everything together in one place. Designed for beginners stepping into 2025’s competitive digital landscape, it combines strategy, simplicity, and actionable insights so you can learn fast and apply faster.

Dive in and explore a structured, easy-to-follow learning path that helps you become a confident, data-driven marketer — one index at a time.

1. PM – Understanding Funnels & Metrics

A beginner-friendly breakdown of the performance marketing funnel, from awareness to conversion. Learn how metrics like CTR, CPA, ROAS, and conversion rate shape every decision in a performance-driven campaign.

👉 Click here PDF – Understanding Funnels & Metrics

2. Mastering the Click – Google Ads

A practical guide to crafting high-performing Google Ads campaigns. Understand keyword strategy, ad relevance, Quality Score, bidding models, and the art of creating ads that truly convert.

👉 Click here PDF – Google Ads Mastery

3: Understand Paid Search & Google Ads Ecosystem

Learn how Google reads keywords, evaluates ads, and ranks them.

Read here Understand Paid Search & Google Ads Ecosystem

4: Set Up Your First Search Ads Campaign

Follow a clear, practical guide to build and optimise a real campaign from scratch.

Read here Set Up Your First Search Ads Campaign

📘 Google Ads Mastery Outline

1. Campaign Launch Simulation & Optimisation Walkthrough

Learn how to set up, test, and optimise a real Google Ads campaign with a complete simulation-based walkthrough.

2. Bidding Strategies & Performance Metrics

Understand manual vs automated bidding, how to choose the right strategy, and which performance metrics matter the most in 2025.

3. Mastering Data Visualisation for Google Ads

Discover how to turn raw campaign data into readable charts and insights that drive smarter decisions.

4. Google Ads Campaign Reporting & Types of Reports

A detailed overview of essential report types — from search terms to attribution — and how to interpret each one effectively.

5. Tools for Data Visualisation & Reporting on Google

Explore the best tools (like Looker Studio, Google Analytics, and more) for building dashboards and simplifying your reporting workflow.

Click here: Google Ads Mastery Outline

🌌 Advertise in the Meta Universe

1. Meta Ads Ecosystem + Funnel Thinking

Explore how Meta’s algorithm, placements, and delivery system work — and learn to map every ad to the right stage of the marketing funnel for maximum impact.

2. Paid Marketing on Meta Platforms

Understand how advertising works across Facebook, Instagram, Messenger, and Audience Network, along with objectives, budgeting, and campaign strategy.

3. Audience Mastery + Campaign Setup

From interest targeting to custom and lookalike audiences, master how to build the perfect audience and set up high-performing campaigns step-by-step.

4. The Art of Ad Copy in the Meta Universe

Learn how to write magnetic copy tailored for Meta platforms — short, thumb-stopping, and persuasive for every funnel stage.

5. Creatives That Convert (Static + Video)

Discover best practices for designing high-impact static creatives and conversion-focused short-form videos that dominate Meta in 2025.

Click here: PM – Advertise in the Meta Universe

Campaign Strategies for Meta Success

Campaign Strategies for Meta Success:
Covers strategic planning for Meta Ads, including audience intent mapping, objective selection, funnel-based structuring, testing frameworks, and creative alignment for higher performance.
Data Visualization & Reporting:
Explains how to interpret key metrics, structure dashboards, and visualise data for clearer insights. Includes guidance on reporting formats, essential data points, Looker Studio basics, and how to translate numbers into action.
Metrics, Optimisation, Budgeting & Scaling Ads:
Breaks down critical performance metrics (CTR, CPC, CPA, ROAS, etc.), optimisation cycles, budget allocation models, scaling strategies (horizontal & vertical), and how to identify high-performing campaign levers.
Retargeting, Ad Sequencing & UGC Strategy:
Provides frameworks for building effective retargeting layers, designing ad sequences that guide users down the funnel, and integrating UGC for improved trust, engagement, and conversion.

This combined reference gives marketers a complete, mid-to-advanced level toolkit to plan, optimise, scale, and creatively enhance Meta advertising campaigns with confidence.

Read here: Campaign Strategies for Meta Success and Metrics, Optimisation, Budgeting & Scaling.

PM: Mid-Funnel Optimisation, Play/App Store Optimisation & Apple Search Ads

This section provides a consolidated reference for key concepts related to mid-funnel optimisation, app store visibility, and Apple Search Ads strategy. It includes core definitions, practical frameworks, and industry-standard methods that marketers use to enhance user consideration, improve app ranking, and drive high-intent installs.

Included in This Reference:

Mid-Funnel Optimisation Fundamentals:
Understanding audience behaviour between awareness and conversion, engagement metrics, retargeting logic, and content sequencing models.
Play Store & App Store Optimisation (ASO):
Keyword research basics, metadata optimisation, creative best practices, A/B testing for store listings, and ranking factors for both Android and iOS ecosystems.
Apple Search Ads (ASA):
Ad placements, keyword match types, campaign structure, bidding strategies, Creative Sets, and measurement metrics used for iOS acquisition.

This reference serves as a quick-access guide for learners to revisit essential concepts and frameworks while working through the full module.

Read here: PM – Mastering Mid-Funnel Optimisation and Mastering PlayApp Store Optimisation and Apple Search ads

PM – Techniques for Mid-Funnel and Converstion Optimization

Conversion Psychology + CRO:
Learn the principles behind user behavior and how to optimize landing pages, funnels, and customer journeys to boost conversions.
Email + WhatsApp Sequences (MOFU + BOFU):
Understand how to build nurturing sequences that guide warm leads toward conversion using email and WhatsApp automation.
Mastering WhatsApp, SMS & IVR (MoEngage):
Explore multichannel communication strategies and how MoEngage helps automate engagement across WhatsApp, SMS, and IVR.
E-commerce Advertising & Shopify:
Get a complete overview of running paid ads for e-commerce brands and optimizing your Shopify store for sales.
Amazon Advertising Foundations:
Learn the basics of Amazon Ads, including campaign types, keyword strategies, and how to improve product visibility on Amazon.
Navigating the World of Influencer Marketing:
Understand how to choose the right influencers, build collaborations, and run campaigns that drive awareness and conversions.

Read here: Navigating the World of Influencer Marketing and Amazon Advertising foundations.

An Introduction to Affiliate Marketing

An Introduction to Affiliate Marketing:
I’d appreciate it if you could get a foundational understanding of affiliate ecosystems, partner models, tracking methods, and how brands scale through performance-based partnerships.
Strategies for Targeting and Retargeting Online:
Learn how to reach the right audience using interest, intent, and behaviour-based targeting, along with advanced retargeting frameworks to re-engage warm users.
Essential Tools for Audience Engagement:
Explore must-have tools for email, CRM, automation, analytics, and communication that help maintain user interest throughout the customer journey.
Mid Funnel Optimisation & Conversion Boosting Strategies:
Understand how to nurture prospects in the mid-funnel with content sequencing, trust-builders, and optimisation tactics that push users closer to conversion.
Strategies for Effective Tracking:
Learn how to implement robust tracking using pixels, UTM parameters, analytics platforms, and attribution models to measure performance accurately.

Read here: An Introduction to Affiliate Marketing and Mid Funnel Optimization and Conversion Boosting Strategies

PM – Programmatic Marketing

Audience Targeting – Creatives – Platforms
- Understand how programmatic platforms use data to target audiences based on demographics, behaviour, interests, and intent.
- Learn best practices for crafting high-performing creatives tailored to audience segments.
- Explore major programmatic platforms (DSPs, SSPs, DMPs) and how they integrate within the ad-tech ecosystem.
Programmatic Campaign Planning + Use Cases + Reporting
- Step-by-step planning of a programmatic campaign from objective selection to bidding strategy.
- Real-world use cases across industries such as e-commerce, automotive, real estate, and BFSI.
- Learn how to interpret reports, optimise performance, and adjust targeting or creatives based on insights.

Read here: PM – Programmatic Marketing and Audience Targeting -Creatives – Platforms

PM – D2C Specialisation

1. Brand Storefronts – Shopify Setup – Amazon Seller Launch

Learn how to build high-converting D2C storefronts using Shopify.
Step-by-step setup of themes, apps, payment gateways, and product pages.
Understand how to launch & manage a professional Amazon Seller account.
Strategies to optimise listings, images, pricing, and category ranking.

2. Project Walkthrough & Doubt Resolution with Captain Divya

Guided project sessions to implement real-world D2C workflows.
Live problem-solving and clarification of technical or strategic doubts.
Mentor support to refine campaigns, storefronts, and marketplace setups.

3. D2C SEO: Organic Moat + Programmatic SEO Basics

Build a long-term organic moat for your brand using SEO fundamentals.
Keyword mapping, content clusters, and technical SEO for D2C sites.
Introduction to programmatic SEO for automating high-volume pages.
Learn how SEO and paid marketing complement each other in growth.

4. Amazon Ads + Marketplace Strategy Deep Dive

Set up and optimise Amazon PPC campaigns (SP, SB, SD).
Master ACoS/ROAS improvement, keyword harvesting, and bid automation.
Marketplace growth strategies: reviews, ratings, Buy Box, logistics, and pricing.
Learn how to scale profitably using both PPC and organic ranking tactics.

5. Retention, Email/SMS Journeys + Analytics Stack

Build email & SMS automation flows (welcome, win-back, upsell, cart recovery).
Use retention tools like Klaviyo, Mailchimp, or SMS platforms effectively.
Learn segmentation, personalisation, and lifecycle nurturing.
Introduction to analytics stack: GA4, Hotjar, attribution tools, dashboarding.

Read here: PM – D2C Specialisation and Brand Storefronts-Shopify Setup -Amazon Seller Launch

Google Tag Manager Fundamentals

Learn how to install and configure Google Tag Manager (GTM).
Understand tags, triggers, and variables for event tracking.
Set up key marketing pixels (Meta, Google Ads, LinkedIn, GA4).
Implement custom events to track user interactions (clicks, scroll, form submissions).
Debug, preview, and publish containers efficiently.

Landing Page Optimization

Understand the science of building high-converting landing pages.
Learn layout best practices: hero sections, CTAs, trust elements, and social proof.
Use CRO tools like heatmaps, A/B testing, and session recordings.
Optimize page speed, mobile experience, and content flow.
Learn how to align user intent with landing page messaging.

Effective Purchase Closing Strategies

Understand user psychology during final purchase decisions.
Learn to craft compelling offers, urgency triggers, and trust boosters.
Optimize checkout flow to reduce drop-offs.
Apply persuasive communication strategies for D2C, lead-gen, and service businesses.
Implement remarketing tactics to recover abandoned carts and leads.

Troubleshooting and Scaling for Success

Diagnose low conversions, low ROAS, or tracking breaks effectively.
Learn a structured approach to identify issues in ads, funnels, or analytics.
Apply scaling frameworks: horizontal + vertical scaling.
Understand budget pacing, bid strategy changes, and creative testing cycles.
Build dashboards to monitor performance and make data-driven decisions.

Read here: Google Tag Manager Fundamentals Landing Page Optimization